The road to success as a luxury real estate advisor
At Promora we have been focused on real estate brokerage of luxury properties for 50 years. During these years the best real estate advisors have passed through our offices and we have taught them how to manage in this demanding world. Now we want to share this knowledge with all the advisors who are just starting out in this complicated but exciting market. Here is our Decalogue to become the best luxury real estate advisor.
From novice to expert: Promora’s ten commandments for new advisors
Taking care of yourself to perform at your best: for any job, to be your best version, you must take care of yourself. And we are not going to tell you how to eat or how often you have to go to the gym, but it is pure logic that a person who has energy, who radiates energy, transmits it to customers and colleagues. Radiating health and vitality is absolutely fundamental to “connect” with clients. Oh, and don’t forget to smile.
Train yourself and master the trade: Selling houses has little or nothing to do with “liking houses or decoration”, and much more to do with understanding the process: being very quick in receiving and attending to that first call, listening and knowing how to ask questions, controlling the negotiation times, having a solid base in tax matters (although you don’t need to be an expert), understanding the notary procedure, the functioning of the registry and the banks. Experience in the activity is vital to become someone relevant and respected.
Get organized and maximize your time: Use a CRM to manage your contacts and streamline your daily tasks. Organization will allow you to serve more clients efficiently.
Be discreet: Trust is earned by being discreet. Transparency is important, but do not reveal unnecessary information. You can be open and jovial, polite and correct, but do not offer too much information, do not flaunt unnecessary information that makes them doubt your discretion. Do not speak ill of competitors and, much less, of other customers. Being discreet is vital in business.
Listen more than you talk: ask your customers. Gaining valuable information about the customer’s needs will help you offer customized solutions. Less talk, more attention. Strictly follow the “listen 3/4, talk 1/4” rule. As much as it may seem like it, customers don’t care about your life, don’t tell them about it. If they ask you personal questions, answer concisely and briefly, but immediately return to your professional “interrogation” to get as much useful information as possible: how big your family is, if you like to have people over, if you have school-age children and where they go to school. Any details about your lifestyle can be relevant to getting to your ideal home.
Politeness is your letter of introduction: Politeness and politeness are essential. Show professionalism and cordiality at all times. Try to help more than sell and do not argue with your customers.
Fly: Speed in attending to your customers’ needs will make a great impression while giving you a clear advantage over your competition. Agility and promptness are your allies.
Enjoy and learn: Passion for your work will take you far, be positive. Every experience is a learning opportunity. Enjoy the process and become an expert in constant growth. However, differentiate yourself and do not give up your personality, be different and special.
Persistence, constancy and honesty: These values are fundamental in the long term. Generate a portfolio of clients with honesty and dedication. Persistence and constancy will be your driving force.
Promora, your luxury real estate agency
At Promora, we are committed to continuing to support and train the luxury advisors of the future, helping them to achieve professional success and provide a luxury experience for their clients.
With these requirements, you will be one step closer to becoming the luxury real estate advisor you long for. Go ahead!
