Selling a real estate property is often a challenging and quite exhausting process. Real estate agents are constantly looking for ways to make their properties stand out in a very competitive market. Making a home stand out is becoming more and more complicated. Add this to the luxury real estate market, where the expectations and demands of potential buyers are much higher, and the challenge is even greater. An increasingly popular and effective technique to solve this is home staging.
Home staging involves presenting a property in a way that highlights its best features and overall appeal. Interior designers are hired to enhance its appearance and décor, helping buyers to visualise what it would be like to live in the space. The main objective is to maximise the value of the property and speed up the sales process. By creating a welcoming and attractive environment, positive emotions can be aroused in visitors and greater interest in the property can be generated.
Strategic steps
The home staging process involves a number of strategic steps. First, it is important to clear clutter and remove personal items to make the space appear larger and cleaner. Next, a luxurious and enveloping ambience is created by carefully choosing furniture, accessories and artwork that complement and enhance the architecture and distinctive elements of the property. Finally, a photo shoot, a promotional video, or even a presentation event of the new home is held.
In the case of a luxury home it is important to emphasise entertainment spaces, such as spacious living rooms, elegant dining rooms, bar areas, home cinema rooms, swimming pools, barbecue area or outdoor kitchen, gardens, gym or spa. For example, simply changing the lighting can create a more pleasant and attractive ambience. The optimisation of lighting and the selection of colours and textures creates a cosy and sophisticated atmosphere. Another important room in a luxury home is the master bedroom, which should be presented as a space of exclusivity and relaxation, with high quality linens, designer details and accessories from luxury brands. Designers ensure that every corner of the property is carefully designed and in perfect harmony with the style and level of luxury that buyers expect.
Other examples of before and after Home Standing
Promora, luxury home staging experts
At Promora Real Estate we have been using Home Staging techniques for years in the marketing of our most outstanding properties. We offer our clients a complete service thanks to our collaboration with important design and decoration studios. We take care of and coordinate the whole process with the owners, with a personalised and professional service. We define the style of the property that best suits the potential buyers, make the necessary decoration changes and take care of the marketing of the property. Our photographers will produce an extensive report and a professional video. We can even organise a spectacular open house event with potential buyers and investors. Contact our offices for more information
In short, home staging plays a crucial role in the sale of luxury homes. It is a powerful strategy to highlight the unique features and possibilities of a property. It creates an impactful visual and emotional experience that greatly enhances its marketability.
