The harsh summer heat in Madrid, together with the closure of many courts and the paralysis of offices and projects, mean that in summer, and especially in August, the capital is abandoned by those seeking a break on the beach, a return to their cities or countries of origin, or a trip that provides a new experience to recharge their batteries and get back to their routine.
The luxury market is no exception, and luxury property owners, investors and reformers of luxury properties take their breaks at this time of year. And as is logical, luxury real estate agencies in Madrid also notice this decrease in movement during the summer season.
The profile of the luxury summer shopper
However, it would be a mistake to think that the market is at a standstill, as many executives, diplomats, football players or businessmen, in other words, buyers in the luxury market in Madrid with high purchasing power, use precisely this quieter period to choose what will be their new luxury residence for rent or sale through the luxury real estate agencies in Madrid. The most sought-after areas that offer a wide variety of luxury homes for these demanding clients are: La Moraleja, La Finca, Barrio de Salamanca, Somosaguas, Pozuelo, Aravaca and other areas close to these surroundings.
These potential buyers of this type of luxury real estate particularly value properties located in prestigious neighbourhoods, close to tourist, cultural and commercial areas. They are also looking for luxury residences with high quality finishes, personalised services and unique features, such as breathtaking panoramic views, spacious terraces, and access to luxury amenities such as swimming pools, private gyms and 24-hour security. They are, for example, foreigners with high purchasing power who visit the city in search of a second or third home or a profitable investment in a solid and stable market such as the luxury real estate market.
Promora, as a luxury real estate agency in Madrid, has initiated processes in the summer with different Real Madrid players, such as David Beckham, Luka Modric, Cristiano Ronaldo, Christian Panucci, Karim Benzema, Federico Valverde, Isco Alarcón, Vinicius and Kylian Mbappé. As well as numerous important businessmen of many different nationalities.
The seasonality of summer in Madrid and its impact on demand for luxury properties
For a luxury real estate agency it is essential, in these summer dates, to be alert to these demands that, despite not being many in number, it is very important to attend to them well, as they can represent an important investment during the summer or, become the beginning of a selection process of luxury homes that ends later with the purchase of the ideal property chosen. Knowing the luxury market well and getting the right luxury homes shown, their characteristics and location, is the key that a luxury real estate agent in Madrid must master to be able to move forward in any negotiation.
This happens in both the luxury sales market and the luxury rental market. It is very common for the applicant to start by renting a large property, to take a year off while he finds the luxury home he finally wants to buy, and which he will most probably want to reform to achieve the level of detail he wants for his home, choosing qualities, installations and layouts adapted to the latest trends and achieving maximum wellbeing.
Post-summer trends in the luxury real estate market
Once the summer is over, September is an important peak of activity in luxury real estate agencies in Madrid, as many clients arrive looking for their luxury property for sale or rent, as well as a significant number of owners offering their properties.
For any luxury real estate agency, knowing how to filter clients, avoiding visits from curious people or people who are not at the right time to buy or rent these luxury properties, is something fundamental, as they can make us consume time, effort and illusion in processes that do not conclude successfully.
Promora: The best option for buying or renting luxury properties in Madrid
In such a dynamic and demanding market, having a luxury real estate agency in Madrid that understands the particularities of the ultra-luxury market is essential. Promora stands out as the best option for those looking to buy or rent high-end properties in the capital. With extensive experience and in-depth knowledge of the market, Promora offers a personalised service that adapts to the needs of each client, guaranteeing the best experience in every transaction.
Promora is a luxury real estate agency that has been advising buyers, landlords and owners since 1975 to guarantee the best results in operations with the best houses in Madrid.
