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We help you to sell or rent your luxury home

If you need to sell or rent your luxury home in Madrid, contact us so that we can determine the actual value of your property based on our extensive experience in the luxury real estate market.

We are happy to appraise your property without obligation.

How do we reach the best buyers?


Promora is able to reach its customers wherever they are. We invest in general websites such as idealista.com, where our exposure always competes for the top positions thanks to our strong investment. As you can see, we take great care of our own website and blog. In addition, we maintain a constant strategy on Google, both organic (SEO) and paid (SEM). The online strategy is completed with the sending of our exclusive newsletter to high-level clients, and a great deployment in our social networks, with special attention to our Instagram, Youtube, LinkedIn and Facebook channels.

Promora also has an impact on its clients by employing local real estate marketing techniques that have great repercussions in the exclusive communities or urbanisations where we work. We provide unique and exclusive services that are not available to just anyone. When it comes to promoting the best homes, we give it our all: we prepare the homes to offer their best version, managing to reduce the sale time at the maximum price. We organise events and open houses of great glamour and elegance to present these unique homes to potential clients.

As professionals of great trajectory and relevance, we are a reference for the media, with a strong presence in mass media such as television and economic newspapers.

Our marketing strategy is unique and exclusive. At Promora, we have been reaching the best customers since 1975.

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Areas in which we work

Exclusive neighbourhoods of madrid

From our office in Calle Velazquéz we cover the demand in the most stately and desirable neighbourhoods in the centre of Madrid. Salamanca, Recoletos, Retiro, Los Jerónimos, Cortes, Palacio, Castellana, Chueca-Justicia, Pintor Rosales and El Viso.

Visit office Madrid

Urbanizations in the north of Madrid

The La Moraleja office, which has been open for 50 years, focuses on the luxury residential developments in the north of Madrid. From La Moraleja and its area of influence, such as El Encinar and El Soto.

Visit office La Moraleja

Urbanizations in the northwest of Madrid

The office located in Valdemarín covers all the urbanisations located in Aravaca, Pozuelo and Boadilla. Including La Finca, Somosaguas, La Florida, Monteclaro, Montealina, Valdemarín, Majadahonda and Las Rozas.

Visit office Aravaca

New neighbourhoods Madrid north

Our smallest office deals with sales and rentals in the new residential areas in the north of Madrid. We refer to Las Tablas, Sanchinarro, Montecarmelo and Valdebebas.

Visit office Las tablas

A real estate agency with 50 years of experience

We are a family business that has been working in real estate brokerage since 1975, when we opened our first real estate agency in La Moraleja. Today we have 4 offices in each of the most exclusive areas of Madrid and a team of 50 professionals to offer our clients a unique real estate experience.

Learn more

The 10 key questions to ask when selling luxury homes

  • The selling price of luxury homes is the first crucial point. Our appraisals are based on closed transactions and not on the prices displayed in the various advertising channels, which often reflect the over-ambitious intentions of some owners. Excessive pricing often makes the sale impractical. That is why we aim for a perfect balance in our appraisals.If you would like to have your property appraised now, click here, or contact our offices

  • Before putting a luxury home up for sale, it is essential to know the legal, administrative, and fiscal situation of the property. For example, knowing whether the house, flat or office is in the name of an individual or a company, Spanish or foreign, at what price it was registered and in what year, and many other details. At Promora, we shall advise you on the best option in each case.

  • When choosing a real estate agency to list a luxury home for sale, it is important to consider their years of experience, the references of friends and acquaintances, their commercial actions, and their international partners. At Promora, we collaborate with major companies worldwide, such as Keller Williams or Signature Residences Worldwide, to reach our potential international clients.

  • Not all luxury home sales or rentals require the same approach. Studying our clients' deadlines, expectations, and many other factors will give us the key to dealing with each operation. At Promora, we study each property and its owner's situation in detail so that we can propose the quickest and most suitable solutions when it comes to selling.

  • In today's competitive market, first impressions matter. Check the condition of the luxury home you want to put up for sale. This is the perfect time to fix anything out of order, paint it in light and pleasant colours, free the rooms of unnecessary objects, and even add small stylish details. Then, our excellent photographer will do the rest. At Promora, we will give you free advice on how to proceed and spend as little as possible to sell your luxury home in Madrid.

  • To find the perfect buyer or tenant for a luxury home, your property must be advertised in a media-savvy but intelligent fashion. In addition to our website, www.promora.com and other partner sites with which we work exclusively, we shall offer you unique channels, such as www.lamoraleja.com and the printed magazine of the same name.
    We also have a strong presence on the most important digital media platforms in Spain.

  • Let our sales experts conduct the visits to your luxury home for sale.
    They know the customer profile better than anyone. It is better if you do not intervene during the visit unless you are asked to do so by the salesperson. Doing so often makes prospective buyers/tenants feel uneasy.
    Even if they try to be polite and friendly, they will not voice their impressions sincerely. If they show interest and the customer wants to revisit the property, your presence may be necessary and relevant. Trust our team: they know what they are doing.

  • Our team will contact you immediately if there is a bid for the sale of your luxury home in Madrid.
    Demand transparency at all times; at Promora, we love our clients to get to know each other... if they want to.

  • Our sales agents are skilled negotiators who will strive to secure the best deal for your luxury home in a friendly atmosphere.
    The key points agreed by both parties will be recorded in writing.

  • After signing the sale of your luxury home, we like to keep in touch with our clients in case any further issues arise: documentation from the Autonomous Community of Madrid, the tax authorities, the homeowners' association, etc.

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